Act-On Marketing Automation

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(4.4) (2 Act-On Marketing Automation Reviews)

Ease of Use 4.4

Value for Money 4.5

Features 4.2

Support 4.5

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About Act-On Marketing Automation

Act-On’s marketing automation tool gives you the tools you need to get the right messages, to the right people, at the right time. Create meaningful relationships with your audiences, and measure your marketing success with ease.

Product Features

Build your marketing ecosystem - True to their name, automated programs let you automate key processes and tasks that are critical to campaign success, yet are labor-intensive when managed by hand. With Act-On, you can point, click, drag, and drop your way to a well-built marketing machine.
Smart, simple workflows and logic - Act-On gives you the tools to quickly and easily set up strategic campaigns that deploy automatically based on your pre-programmed rules. From simple messages to highly sophisticated campaigns, Act-On’s automated programs allow you to use conditional “if-then” logic to trigger the next step in a campaign.
Cultivate hot opportunities with lead nurturing - Set up email nurture campaigns that deliver timely content and offers to leads based on where they are in the funnel, their attributes, what actions they take, and more. Lead nurturing keeps your brand top-of-mind with prospective customers via interval-based email messages that offer targeted content meant to educate and engage prospective customers as they move through their buying journey.
Lead management - All leads are not created equal. Act-On automated programs and list maintenance programs help you clean, score, sort, and distribute leads based on their quality and behavior.

About the Company
Act-On is the only integrated workspace to address the needs of the customer experience, from brand awareness and demand generation, to customer loyalty. With Act-On, marketers can drive better business outcomes.

Sold By : Act-On

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Act-On Marketing Automation Features

Lead Management

All leads are not created equal. Act-On automated programs and list maintenance programs help you clean, score, sort, and distribute leads based on their quality and behavior. Increase close rates by combining lead scoring capabilities with an automatic hand-off to sales when leads hit a score threshold indicating they’re ready to buy. High quality leads can be passed directly to your CRM for sales follow-up, while marketing can focus efforts on engaging leads with lower scores.

detail_faq_tick Campaign Management

Act-On gives you the tools to quickly and easily set up strategic campaigns that deploy automatically based on your pre-programmed rules. From simple messages to highly sophisticated campaigns, Act-On’s automated programs allow you to use conditional “if-then” logic to trigger the next step in a campaign. You can set rules to automatically trigger emails, sync lists, and update data fields.

detail_faq_tick Email Marketing

Set up email nurture campaigns that deliver timely content and offers to leads based on where they are in the funnel, their attributes, what actions they take, and more. Lead nurturing keeps your brand top-of-mind with prospective customers via interval-based email messages that offer targeted content meant to educate and engage prospective customers as they move through their buying journey. Dramatically reduce resource time and labor costs by creating your email campaigns just once, and then letting them run on autopilot per your instructions.

detail_faq_tick Email & CRM Integration

detail_faq_tick Analytics

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Act-On Marketing Automation Reviews

Highly Recommended

OVERALL 4.4

5 star

50%

4 star

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3 star

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1 star

Customer Feedback

Ease of Use 4.4

Value for Money 4.5

Features 4.1

Support 4.5

Review

We love to hear from our buyers! If you have used the solution already, why not share your thoughts and help others make the right purchase.

A.R PARDHASARADHI

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great information provider

PROS : I stumbled onto Techjockey while doing research for a software. I was reviewing ratings of these systems to help me figure out which ones to look into further. I was contacted by Brittany who asked me a few questions as to what kind of software I was looking for and then she forwarded me 5 possible systems that might work for us. She also forwarded the notes from our conversation to the 5 software companies and then I was contacted by each of them. After discussing my needs further with the 5 different options, I was able to narrow it down and after being able to see their demos and try their free demos of their systems, I have my search narrowed down to just 2 and will make my decision this week. I also found Techjockey "Best Practices : How to Evaluate Software Demonstrations" and "Best Practices: Understanding and Comparing Software Price Quotes" flyers very helpful and used these tips in narrowing down and evaluating the software companies. I would definitely suggest Techjockey because they have the reviews and company contact information already available and saved me a ton of valuable time!

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Sep 30 2017

sunil gurnani

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