Buyer's Guide for Top Live Streaming Software

Found our list of Live Streaming Software helpful? We’re here to help you make the right choice and automate your business processes. Let’s discover some of the essential factors that you must consider to make a smarter decision!

Buyers Guide Content

  1. What is Live Streaming Software?
  2. Who Uses Live Streaming Software?
  3. What Does Live Streaming Software Do?
  4. Why Use Live Stream Software?
  5. Live Streaming Software Features
  6. Benefits of Live Stream Software
  7. How to Choose the Best Live Streaming Software?
  8. Live Streaming Software vs Hardware Encoders
  9. Trends Related to Live Stream Software
  10. Potential Issues with Live Stream Broadcasting Software

What is Live Streaming Software?

Live streaming software performs live video streaming and broadcasting by mixing multiple camera sources. Broadcasting software produces professional-grade HD video broadcasts and live streams.

Streaming software for YouTube and Facebook helps in transmitting live events with the help of internet. It is widely used to broadcast business events, product promotion and more. Live streaming is one of the best ways to engage with your target audience. Even individuals use broadcasting software to connect with their followers across different social media channels.

Live video software provides encoding options by doing audio delays, picture-in-picture composition and live switching. Open broadcast software supports NDI or network device interface for a secured video uploading and multi-bitrate streaming.

Who Uses Live Streaming Software?

Live streaming platforms ensure that video transmissions are continuous and unobstructed to help businesses and individuals connect with their target audience. Businesses across all industries can use live stream software to promote & demonstrate their deliverables. Some of the frequent users of live stream platforms are:

  • Business operations associates
  • Consultants
  • Marketing specialist
  • SMBs
  • Technical Architects 
  • Laboratory technicians
  • Financial representatives
  • Students

What Does Live Streaming Software Do?

Live streaming software most importantly performs the following two key functions:

  • Encoding: Live video software performs encoding for converting video feeds into suitable formats. You can also perform video transcoding for creating replicas of a video file. Live encoding software needs a stable internet connection and a desktop to perform video encoding for live broadcasting.
  • Video Mixing & Editing: Live broadcasting software performs video switching for displaying various sources as and when a video is about to be broadcasted. For quick production, you can also add video and transition effects, titles to the video feed, switch between cameras and insert images. With live video mixing software, you can also add a pre-recorded video or images to the live stream.

Why Use Live Stream Software?

Live stream software is preferred over video hosting software because it allows users to connect instantly with the target audience in an interactive manner. Live streams are more candid and ensures transparency. Businesses usually prefer live broadcasting software, as it help them connect with their end users on a personalized level.

  • Multimode and studio view features
  • Audio mixer with multiple audio tracks
  • Instant replay with live scoreboards
  • Video conferencing & Q&A sessions
  • Integrated chat functionality
  • Local stream recording with an enhanced audio
  • Video routing, IP and NDI support
  • XAML for supporting animations

Live Streaming Software Features

  • Real-time broadcasts: Broadcasting software makes it super quick to transmit live videos from any location in the presence of a stable internet connection.
  • Access control: Streaming software for YouTube and other platforms lets you set user access permissions by securing passwords and limiting the existing sharing options.
  • Audience analytics: OBS software helps you assess, analyse and track audience metrics for checking the current viewership.
  • Session recording: You can use broadcasting software for YouTube and other similar platforms for recording live sessions for the later use.
  • Audience engagement: Live video software supports integrated chats, Q&A, and live surveys to ensure higher audience engagement.
  • Social media streaming: Live stream software helps in streaming live videos directly across different social media channels.
  • VOD archiving: Live streaming software gets automatically uploaded and recorded as VOD (video on demand) to the media libraries.
  • HTML5 players: Live streaming platforms support HTML5 players for multidevice compatibility along with current codecs and video containers.
  • Encoder support: Open broadcaster software accepts streams by integrating with third-party encoders and transmitting videos into different formats.
  • White label players: Live streaming software provides white-label players so that you can add your brand elements to a player window.
  • DRM: Streaming software for YouTube offers DRM or digital rights management for managing copyright issues.
  • Monetization: You can monetize your live streams by accepting donations and by running advertisements during live feeds.
  • Live chat: Live chat feature helps the attendees and streamers interact during a live stream and make the sessions interactive.
  • Highlights of live stream: Streamers can create highlight clips of their live sessions to be posted further on Facebook, YouTube, Instagram and more.

Benefits of Live Stream Software

  • CDN for high-quality streaming: Live video software provides CDN or content network delivery for broadcasting videos in a high-quality format.
  • Higher audience potential: There are cases where the audience may want to be part of your offline event but can't. OBS software comes to the rescue by letting your audience join you through live streaming of the same content.
  • Flexible video content options: Streaming software supports the flexible use of multimedia and video content including live chats, texts and pictures.
  • Convenient to use: Broadcasting software supports popular audio and video formats along with easy video encoding in multiple formats.
  • Analytics tracking: The best streaming services offer analytics dashboards and tracking tools for analyzsng the success of a live event.
  • Mobile streaming: Broadcasting software for YouTube and such channels provide live streaming capabilities for mobile devices with the support from HTML5 player.

How to Choose the Best Live Streaming Software?

  • Compatibility issues, if any: At present, the most popular live-streaming protocol is HLS aside from RTMP. Check just in case there are any compatibility issues related to potential server ingest.
  • Additional features: Go through the existing features being offered by live video software. Also check for advanced functionalities like live chat, monetization, analytics, etc.
  • Budget & pricing models: This is one key factor when selecting the right OBS software. Both free and premium versions are available. However, if you are planning to launch a professional live stream, then a premium licensing model would be the most appropriate. Also, you need to consider if you have to stream live videos occasionally or to a larger group virtually. Streaming software are usually available on per event, per day and per hour basis for your convenience.
  • Speedy video streaming: Video files are larger than data files and losses can't be recovered in case you lose data transmission due to the slow connection. Therefore, the fast speed of live video software matters.
  • Support for remote teams: Live streams can help businesses connect with their remote employees and engage with them.

Live Streaming Software vs Hardware Encoders

Live streaming software is a program that runs on a computing device, unlike hardware encoders that are physical equipment. Also, live streaming software compared to hardware encoders are cheaper. Live streaming tools are often downloaded on desktop. On the contrary, hardware encoders are popularly used for mobile streaming over cell networks.

Some of the popular live streaming software are OBS Studio, Wirecast, vMix, and VidBlaster. Good examples of hardware encoders include Niagra Video, TeraDek and TriCaster.

Trends Related to Live Stream Software

  • Live production: Live streaming is getting quite popular among those who want to earn more popularity with their impromptu actions. Businesses are also finding live stream software useful for making an instant connect with a larger audience.
  • Support for remote workers: Live video software has helped in the current pandemic situation when working from home is the norm. Companies are making it a point to live stream and connect with their employees for keeping them productive and engaged.
  • Immersive streaming: Soon 5G technology would replace the current 3G and 4G connections. Live streaming requires strong bandwidth and 5G technology may outdo the existing 4G LTE.

Potential Issues with Live Stream Broadcasting Software

  • Bandwidth issues, impacting the video quality
  • Inconsistent live streams and this could be because of an improper encoder
  • Playback issues as the software may support some devices and not others
  • Complicated configuration settings and complex cable routing processes
  • Live encoding for capturing and forwarding the right camera signal may not work in unstable internet situations
  • Live streaming and delivery would be difficult in cases of complex setup procedures
  • Scalability may be an issue for serving customers in diverse streaming environments
  • Playback issues in case the software doesn’t support the format you choose for playing
  • Lack of editing functionalities during live stream might result in not-so-professional videos

Author: Kalpana Arya

Best Live Streaming Software in 2022

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BlueJeans Events

By Blue Jeans

4.3 (2 reviews)

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BlueJeans Events host and manage live interactive events, town halls and webcasts for large audiences around the world.... Read More About BlueJeans Events


By LogMeIn

4.1 (1 reviews)

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GoToMeeting is a Web Conferencing & Online Meeting Software offered by LogMeIn. The software allows users to host o... Read More About GoToMeeting



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GlobalMeet is a business communication platform that facilitates workforce communication from remote locations. It all... Read More About GlobalMeet


By Clickmeeting

Price On Request

ClickMeeting is a webinar software that helps cater to the needs of your leads, customers, and team members. It helps i... Read More About ClickMeeting

Live streaming encoding software converts video feeds for live streaming into a suitable format by using video encoding technology.

Live streaming is done on a one-on-one basis where multiple signals are sent to various people simultaneously. However, in live broadcasting, a signal is received by multiple users simultaneously. 

On demand videos or VOD can be viewed by the audience at their convenient time with the help of a stable internet connection. Live streaming, on the contrary, helps the audience watch any event happening at the same time in some other location.

OBS software is good for streaming especially for beginners. The software is best for both recording and streaming live videos. The software supports real-time device along with the source capture. It further assists with scene composition and encoding for successful broadcasting and recording.

Zoom Meetings

By Zoom Video

4.4 (8 reviews)

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Inclusive of all taxes

Zoom Meetings is a top of the line video conference software that has an in-built real-time messaging function. Users... Read More About Zoom Meetings


By GoBrunch

Price On Request

GoBrunch is a cloud-based webinar software and virtual classroom platform for marketers, companies, educators and instr... Read More About GoBrunch


By Hubilo

Price On Request

Hubilo is one of the best virtual event platforms that host engaging online events across the globe. It is a one-stop p... Read More About Hubilo


By Panopto

Price On Request

Panopto is an online video platform that lets users share and record videos for education and business-related purposes... Read More About Panopto



Price On Request

Periscopeis a complete Business Intelligence Software designed to serve Startups, SMBs, SMEs and Agencies. This Business... Read More About Periscope

JW Player

By Longtail Ad Solutions

Price On Request

JW Player is a complete Live Streaming Software designed to serve Startups, SMBs, SMEs and Agencies. This Live Streaming... Read More About JW Player


By Livestorm

Price On Request

Livestorm video conferencing software helps you to create exciting and informative webinars in minutes. You have multip... Read More About Livestorm

Vimeo Pro

By Vimeo

Price On Request

Vimeo Pro is the most affordable and comfortable way of sharing videos across the globe. The video making software solu... Read More About Vimeo Pro

Ant Media Server

By Ant Media

Price On Request

Ant Media Server is a complete Stream Analytics Software designed to serve Startups, SMBs, SMEs and Agencies. This Strea... Read More About Ant Media Server

OBS Studio

By OBS Studio

Price On Request

OBS Studio is a complete Live Streaming Software designed to serve Startups, SMBs, SMEs and Agencies. This Live Streamin... Read More About OBS Studio


By Logitech International

Price On Request

Streamlabs is a complete Live Streaming Software designed to serve Startups, SMBs, SMEs and Agencies. This Live Streamin... Read More About Streamlabs


By Infiniscene

Price On Request

Lightstream is a complete Live Streaming Software designed to serve Startups, SMBs, SMEs and Agencies. This Live Streami... Read More About Lightstream

XSplit Broadcaster

By SplitmediaLabs

Price On Request

XSplit Broadcaster is a complete Live Streaming Software designed to serve Startups, SMBs, SMEs and Agencies. This Live... Read More About XSplit Broadcaster


By Telestream

Price On Request

Wirecast is a complete Live Streaming Software designed to serve Startups, SMBs, SMEs and Agencies. This Live Streaming... Read More About Wirecast


By Restream

Price On Request

Restream is a complete Live Streaming Software designed to serve Startups, SMBs, SMEs and Agencies. This Live Streaming... Read More About Restream

Brightcove Video Live Streaming

By Brightcove

Price On Request

Brightcove Video Live Streaming is an all-in-one Video Making Software designed to serve Startups, SMBs, SMEs and Agenci... Read More About Brightcove Video Live Streaming

Last Updated on : 30 Sep, 2022

What is live streaming?

Live streaming is the process of transmitting an event live over the internet. Live streams thus provide audio coverage and live videos to the targeted users. Live streaming software performs live video streaming and broadcasting by mixing multiple camera sources.

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FAQs About Live Streaming Software

Live streaming software first captures the raw visual data or information for representing the same as high-quality digital or segmented data. It then compresses and encodes it for transforming the same into easy to interpret digital format. Live streaming tools then send video data over an internet connection in small segments so that there aren’t long download timings.

Key requirements for live streaming are video encoders for packaging and sending video signals to the internet, and online platform for steaming live video content, audio and video source like cameras and microphones, and a steady internet connection with a dedicated and hardwired Ethernet line.

360-Degree streaming is one of the diversified forms of normal live streaming done with support from virtual reality equipment. Also defined as 360-degree webcasting, this method creates an altered view of the environment surrounding a user.

If you are not able to live stream, it is possibly because of copyright takedown or community guidelines strike. There is also a possibility that you have reached daily limit of live broadcasting.

Content delivery networks or CDN is a critical technology for delivering web content and large video files to its end users. CDN video streaming caches the content on multiple servers for accelerating the video delivery process. CDN also helps smoothen your internet’s bandwidth distribution process so that no single server is burdened to handle all the traffic.

Cloudfare is a CDN that depends on concurrent streaming acceleration for speeding up live stream deliveries. The online video streaming platform performs automatic encoding for creating videos with multiple sizes and quality levels. Cloudfare also supports a single unified platform for video playback, delivery, and storage.

There are a few quick steps for improving the streaming quality like using ethernet cables, moving the routers or devices, choosing low stream resolution, disabling hardware acceleration and deleting cache files.

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