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  1. Business Software

  2. CRM Software

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For Startups

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Buyer's Guide

Related Article

Best CRM Software System For Small Business In India

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Zoho CRM CRM Software

Zoho CRM ZOHO CRM is a top crm software cutting-edge solution that empowers the teams and...

by Zoho

(3 reviews )

Starting Price
₹600.00/User
Features :
  • Analytics & Reporting
  • Marketing Management
  • Inventory Management
  • 34 More
Supported Platforms :
Deployment :
Organisation Type :
  • 1537 Interested
  • 930 Added to Cart
  • 2745 Requested Call Back
Dial CRM CRM Software

Dial CRM Dial CRM helps company's interaction with current and potential customers. It uses data analysis...

by Dial CRM

Starting Price
₹450.00
Features :
  • Customer Relationship Management
  • Customer Service
  • Payroll Management
  • 4 More
Supported Platforms :
Deployment :
Organisation Type :
  • 1356 Interested
  • 1100 Added to Cart
  • 2784 Requested Call Back
Koops CRM CRM Software

Koops CRM

by KOOPS

Starting Price
₹240.00
Features :
  • Lead management
  • Workflow Management
  • Deal Management
  • 6 More
Supported Platforms :
Deployment :
Organisation Type :
  • 1543 Interested
  • 1130 Added to Cart
  • 2508 Requested Call Back
STB-CRM CRM Software

STB-CRM STB-CRM software has been developed for cable TV operators to help them manage their business effici...

by FloraSoft

Starting Price
₹10,000.00
Features :
  • Billing & Invoicing
  • Customer Management
  • Analytics & Reporting
  • 6 More
Supported Platforms :
Deployment :
Organisation Type :
  • 1258 Interested
  • 944 Added to Cart
  • 2965 Requested Call Back
Bizapp Service Desk Software CRM Software

Bizapp Service Desk Software Bizapp Service Desk is a Cloud based web application that aims to keep your business ahead in terms ...

by Bizapp

Starting Price
₹5,000.00
Features :
  • Incident Management
  • Asset management
  • Task Management
  • 7 More
Supported Platforms :
Deployment :
Organisation Type :
  • 1519 Interested
  • 1077 Added to Cart
  • 2327 Requested Call Back
Microsoft Dynamics 365 for Sales CRM Software

Microsoft Dynamics 365 for Sales

by Microsoft

Starting Price
₹6,280.00
Features :
Supported Platforms :
Deployment :
Organisation Type :
  • 1284 Interested
  • 1179 Added to Cart
  • 2022 Requested Call Back
Bizapp CRM Software CRM Software

Bizapp CRM Software Bizapp Customer Relationship Management is a SAAS product, provides an organization to process their...

by Bizapp

Starting Price
₹5,000.00Per Year
Features :
  • Campaign Management
  • Lead management
  • Meeting
  • 5 More
Supported Platforms :
Deployment :
Organisation Type :
  • 1568 Interested
  • 1166 Added to Cart
  • 2468 Requested Call Back
Salesfusion CRM Software

Salesfusion Salesfusion lead generation software can provide you with very specific support – such as temp...

by Salesfusion

(1 reviews )

Starting Price
₹70,000.00/month
Features :
  • Social Media Marketing
  • CREATE CAMPAIGNS
  • Contact Management
  • 2 More
Supported Platforms :
Deployment :
Organisation Type :
  • 1466 Interested
  • 1176 Added to Cart
  • 2178 Requested Call Back
Service CRM CRM Software

Service CRM Smart logic is a crm software all aware of the growing significance of the Internet in our live...

by Smart Logic

(4 reviews )

Starting Price
₹25,000.00Lifetime
Features :
  • Inventory Management
  • Quotation Preparation
  • Service Management
  • 12 More
Supported Platforms :
Deployment :
Organisation Type :
  • 1456 Interested
  • 924 Added to Cart
  • 2265 Requested Call Back
Richpanel CRM Software

Richpanel Richpanel helps by pulling in customer data from your apps, Richpanel builds a comprehensive profile...

by Richpanel

Starting Price
₹3,500.00
Features :
  • High-Level Picture
  • Customer Support
  • Chat Bot
  • 2 More
Supported Platforms :
Deployment :
Organisation Type :
  • 1317 Interested
  • 905 Added to Cart
  • 2033 Requested Call Back
TechnoBase CRM CRM Software

TechnoBase CRM TBS CRM empowers small to large-sized organizations with a complete Customer Relationship Lifecycle ...

by TechnoBase It

(1 reviews )

Starting Price
₹30,000.00
Features :
  • Lead management
  • Order Management
  • Analytics & Reporting
  • 5 More
Supported Platforms :
Deployment :
Organisation Type :
  • 1242 Interested
  • 1159 Added to Cart
  • 2134 Requested Call Back
Salesforce CRM CRM Software

Salesforce CRM One of the best Sales Cloud based best CRM software that help organizations manage sa...

by Salesforce

(3 reviews )

Starting Price
₹21,000.00/month
Features :
  • Accounts Management
  • Opportunity Management
  • Lead management
  • 12 More
Supported Platforms :
Deployment :
Organisation Type :
  • 1540 Interested
  • 975 Added to Cart
  • 2802 Requested Call Back
WTM Sales CRM Software CRM Software

WTM Sales CRM Software WTM Sales CRM Software is one of the best sales force automation software that allows you to&nb...

by WTM IT

Starting Price
₹700.00
Features :
  • CRM
  • Sales Management
  • Lead management
  • 15 More
Supported Platforms :
Deployment :
Organisation Type :
  • 1454 Interested
  • 932 Added to Cart
  • 2568 Requested Call Back
Leadsquared Sales-CRM CRM Software

Leadsquared Sales-CRM Increase the sales velocity of your business. Software systems for sales & marketing should capt...

by Leadsquared

(2 reviews )

Starting Price
₹15,000.00/User per month
Features :
  • Lead management
  • Sales Management
  • Integration
  • 4 More
Supported Platforms :
Deployment :
Organisation Type :
  • 1256 Interested
  • 976 Added to Cart
  • 2717 Requested Call Back
Soffront CRM CRM Software

Soffront CRM Soffront is the only company to provide complete CRM and Marketing Software and Services. Marketing ...

by Soffront

Starting Price
₹2,450.00/User/Year
Features :
  • Lead management
  • Quotation & Estimates
  • Knowledge Base
  • 5 More
Supported Platforms :
Deployment :
Organisation Type :
  • 1242 Interested
  • 914 Added to Cart
  • 2308 Requested Call Back
R Plus CRM CRM Software

R Plus CRM  Increase the productivity of sales and marketing by our CRM Software. You can boost your busin...

by Refux Software

(2 reviews )

Starting Price
₹15,000.00/year
Features :
  • Email and Document Sharing
  • Analytics & Reporting
  • Customer Information System (CIS)
  • 9 More
Supported Platforms :
Deployment :
Organisation Type :
  • 1374 Interested
  • 978 Added to Cart
  • 2236 Requested Call Back
ESConnect - CRM Software CRM Software

ESConnect - CRM Software ESConnect - CRM Software is an innovative customer relationship management tool that provides a comp...

by ENGRAVE Soft

(1 reviews )

Starting Price
₹18,000.00/year
Features :
  • Lead management
  • Sales Management
  • Purchase Management
  • 5 More
Supported Platforms :
Deployment :
Organisation Type :
  • 1383 Interested
  • 953 Added to Cart
  • 2121 Requested Call Back
BizplusCRM CRM Software

BizplusCRM BizPlus CRM desktop based functions and sustains customer relationship, track engagements, and sales...

by Landmark Techedge

(1 reviews )

Starting Price
₹8,000.00/user/month
Features :
  • Enquiry Management
  • Quotation
  • Sales Management
  • 14 More
Supported Platforms :
Deployment :
Organisation Type :
  • 1570 Interested
  • 1153 Added to Cart
  • 2041 Requested Call Back
LeadMaster CRM Software

LeadMaster LeadMaster is all-in-one cloud based solution for lead management software, customer realationship m...

by LeadMaster

(2 reviews )

Starting Price
₹10,500.00/month
Features :
  • Case Management
  • Integration
  • Marketing Automation
  • 5 More
Supported Platforms :
Deployment :
Organisation Type :
  • 1241 Interested
  • 1045 Added to Cart
  • 2121 Requested Call Back
amoCRM CRM Software

amoCRM amoCRM adds a whole set of messaging apps to the arsenal, equipping the reps to respond lighting-fas...

by AmoCRM

Starting Price
₹1,050.00
Features :
  • Contact Management
  • Lead Scoring
  • Sales Pipeline Tracking
  • 5 More
Supported Platforms :
Deployment :
Organisation Type :
  • 1347 Interested
  • 1133 Added to Cart
  • 2140 Requested Call Back

Last Updated on : 20 Nov, 2019

CRM Software Buyers Guide

Buyer's Guide for Top CRM Software

Found our list of CRM Software helpful? We’re here to help you make the right choice and automate your business processes. Let’s discover some of the essential factors that you must consider to make a smarter decision!

What is CRM Software?

CRM Software (customer relationship management software) is a system application which helps to manage client’s database and relationships, tracking leads, assigned tasks, progress and analysis reports, schedule appointments. CRM system offers to maintain healthy long-term relationships with their clients. CRM software caters to the need of different business functions like sales, marketing and customer service. It brings all the information into one system which helps in the efficiency and productivity of the whole organization. Whether you are a start-up or a well-established organization, a CRM software is something you should use.

CRM Software Features

Contact Management: It is organized and stores your customer data at a centralized location. Information such as contact details, transaction, demographics, customer interactions, and other data can be easily saved and retrieved with a CRM.

Reporting & Analytics: All that customer information is moot if you can’t use it to improve your marketing, sales and customer service. The reporting & analytics module of CRM tools aggregates these streams of data into comprehensive reports which help in spotting patterns, trends, behaviours, and other similar insights. CRM solutions can also generate real-time data, which makes reporting timelier and more accurate.

Lead management: From prospecting to conversion, CRM software has a role to play in the entirety of a lead’s journey through the sales funnel. The lead management feature of CRM lets you track sales activity, deal status, and tasks, and move them through sales stages. Lead management works in tandem with contact management, for you to be capable of viewing customer interaction and profiles in one window.

Deals and Tasks: With CRM, you can add, assign, and track actionable items and feed them into the sales pipeline. Deals and tasks can be automatically created with customer data as well as, updated with real-time information.

Campaign management: The campaign management feature of CRM helps in managing marketing & sales campaigns from start to end. This includes setting up the target audience and customers, automating workflows, and measuring success based on clearly defined metrics.

Email tracking: CRM system can track email impressions and clicks & works with popular email solutions like Gmail, Outlook, and MailChimp.

Social media management: You can consolidate and manage your social media accounts on one platform. It tracks your business’s social media activity and assesses success metrics such as likes, comments, mentions, and shares, for effective customer management.

CRM Software Process

In our global economy, companies buy, sell and communicate in countless ways. The market is brimming with competition, each of whom is fighting for a piece of success. In such a capitalist environment, commoditization is an important goal to be attained by most companies. And customers are at the heart of this. Happy customers share their experience with the world, as do the unhappy ones. Businesses have risen and fallen due to reviews and experiences shared on Facebook, Twitter, Zomato, LinkedIn etc.

CRM software helps businesses gain the upper hand in trend analysis in sales, which is the leading indicator of revenue and profit metrics. Marketing automation software helps you in managing leads acquired, tracking lead movement through the buyer’s journey as well as in assigning leads to sales representatives.

Most importantly, CRM solution helps you understand what your customer seeks. A combination of customer relation & nurturing features lets you use top CRM software to get aggregated customer data that offers insights to help you make better business decisions.

Types of CRM Software System

CRM For Real Estate, CRM for Call Center, Restaurant CRM System, CRM in Banking Sector, CRM for Travel Agents, CRM For BPO, CRM Marketing, CRM For Sale.

CRM Marketing: The marketing module of any CRM software is a feature exhaustive segment, one that encompasses the entirety of an organization’s marketing efforts. The CRM software for marketing helps businesses in understanding consumer behavior and in tackling their specific marketing needs. Businesses can also create customer personas using CRMS, which encapsulates the defining features of their target audience. This helps in creating campaigns most likely to deliver results.

CRM’s marketing module also helps in identifying the best time to promote services to potential customers and use the data from such campaigns to expand the list of prospects. Customer relationship management software will help users target the right leads at the right time with the right resources.

Marketing automation and optimization is by far the most valuable feature of a CRM software’s marketing module. Marketing automation is the process of using client management software to perform repetitive marketing tasks designed to nurture sales leads, personalize marketing messages and content and in the process, save marketers’ time and effort. CRMs guide users in how to run promotional campaigns, and market products to unfamiliar audiences who will statistically be interested. The powerful customized reports delivered by CRM also gives a clear insight into the reach and success of a campaign, along with the overall sustainability of your customer relationship management strategy. Instead of wasting hours analyzing financial data, CRM enables businesses to look at demographic data, to create more effective and result-oriented campaigns.

CRM for Sales: The sales module of a sales CRM software helps in managing the sales cycle. Once a lead’s information has been entered into the CRM system, the software will walk it through the sales process. Every time a salesperson interacts with a lead, they can record the details of the conversation into the CRM system. This is effective when salespeople interact with the lead again, as they can simply refer to the details of the previous conversations & actions which have been taken. That’s because, at the end of the day, CRM solutions is a digital repository of calls, messages & documents. This means that when a customer refers to some action taken in the past, the salesperson has that information at his or her, fingertips. As the lead progresses through the sales funnel and is eventually converted to a customer, their progress is recorded with an online CRM software, for recordkeeping and analysis purposes.

CRM Tool for Customer Relations: CRM software enables users to get a 360-degree view of their customer, which can then be used to create highly customized offers based on interests, purchase history, position in sales funnel and more. Users can use the data in CRM to keep their existing customers updated with company news, offers, and other initiatives. CRM tools also allow businesses to segment customers and address the right audience with the right message.

A CRM customer service module is effective in the after-sales process. Once a customer makes a purchase and uses the product/service, the sales team can contact him/her to get their feedback. This feedback can be recorded into the CRMS and can be used for a company’s reputation management. Additionally, feedback helps in creating an understanding of both products being sold and the effectiveness of the sale process.

A key benefit of CRM’s customer service module comes with the consolidation of communication across channels. A customer might raise an issue in one channel – let’s say Facebook – and then switch to call or emails to have it resolved. A CRM platform allows you to manage inquiries, complaints, and feedback across channels, without losing a beat.

CRM Software Benefits

Gain Insights To Make Better Decisions: With CRM software, you can consolidate and analyze customer data to look for patterns, trends, and insights crucial for making strategic marketing decisions. You can also use customer data accumulated from different sources like social media posts and sales data to assess the overall sentiments on your brand.

Increase Sales Opportunities: With data obtained from CRM, you can qualify new leads faster and focus on prospects. You can also view customers who are up for an upsell, cross-sell, or sort out and reactivate dormant customers. Likewise, better engagement means happy customers and profitability.

Better Time Management: With a CRM, salespeople can optimize their daily schedule and prioritize tasks to ensure customers aren’t ignored and key prospects are contacted on time. In fact, CRM allows salespeople to spend more time with customers, which leads to more deal closure and a stronger customer base.

Customer Segmentation Made Simpler: CRM’s capability to organize customer data in a centralized database lets anyone with access get a 360-degree view of their behaviour. Based on customers buying pattern, purchase capability and other factors like location, gender, age, etc, customer segmentation becomes much easier. Information such as contact details, demographics, transaction history, online engagement is easily retrievable with tags and filters.

Align Sales and Marketing: The sales module of CRM software provides field data which helps in crafting marketing campaigns. On the other hand, marketing provides sales with new leads and prospects. Both divisions can share contacts, deals, and insights that fast track the sales cycle.

Make Accurate Sales Forecast: With a clear sales pipeline as provided by CRM, it’s easier to view and analyses what deals and tasks are coming in and out and, what is moving and stagnating, giving you patterns for forecasting.

Keep Track of Customer Social Posts: You can manage your social media pages from one place, making it easier to respond quickly to customer rants, praises, and brand mentions.

Accumulate Data Fast: Marketing insights, sales numbers and customer feedback are all accumulated by a customer relationship management software. Teams don’t have to waste time collecting data across platforms as CRM does that for them. It allows for quick and easy analysis of data.

Mobile-Friendly CRM: Almost all CRM solutions can be used on Android and iOS-based devices, while others have mobile responsive sites. 

Cloud-Based Online CRM Software Solution: Most client relationship manager tools are available as a cloud-based model. Cloud solutions remove the need for maintaining hardware and is a safer option for businesses. That’s because in case of property damage caused by a myriad of reasons (earthquake, fire, flood, short-circuiting), your company’s data remains securely stored on a remote server. This ensures that your data isn’t lost, and you don’t have to start from scratch.

Buy CRM Software Online (Things To Be Consider Before Buying CRM)

Buying a customer relationship management software for your business can be a tedious task. However, making the right decision about your CRM software will help you save time and resources and ensure higher profitability.

Define Your Need: First things first, you need to ask yourself a few questions. What’s your end motif from a CRM software? Are you looking to automate your marketing or to perform successful customer experience? Is sales lead generation & management your primary objective from using a CRM?

The answer to these questions will help you make the right decision before buying a CRM. Depending upon your business plan, you can opt for the right set of features.

Ease of Use: If your CRM is difficult to use, it will be a massive strain on budget and resource, eventually affecting your bottom line. A CRM software should help you increase your business’s profitability and stay ahead of the competition. As a result, always look for a CRM that you can easily use and understand, without too much effort.

Vendor Support System: How quick is the response time from vendors in case of problems? If you face problems while using CRM software, you will require immediate support from the vendor. Delay in support, can take a serious toll on your workflow. Ensure that whatever vendor you choose, their response time is quick, effective and supportive.

Top 10 CRM Software Companies For Business

Contacts: Google Contacts, Highrise, Clevertim, Insightly, Vtiger, OnePageCRM, Act! Essentials, Capsule, Solve, Nimble, and Batchbook
Conversations: Nutshell, Contactually, Streak, SalesforceIQ, and Close.io
Leads and Deals: HubSpot CRM, ClinchPad, Pipedrive, Prosperworks, Zoho CRM, Zendesk Sell, PipelineDeals, Pipeliner, SugarCRM, and Salesforce
Multipurpose CRMs: Podio, Odoo, and TrackVia

Why Do You Need a Specialized Real Estate CRM? Let's Find Out

CRM Software

Why Do You Need a Specialized Real Estate CRM? Let's Find Out

author_imageAnurag Vats 9 Mins read

Real estate agencies never get enough free time. A typical day for real-estate agents involve juggling multiple tasks, such as attending to your prospective customers, keeping tab of referrals, scheduling appointments and meetings.   There are various other tasks they have to manage, such ...

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5 CRM Trends in 2019 That Will Impact Businesses

CRM Software

5 CRM Trends in 2019 That Will Impact Businesses

author_imageSurjodeep Bose 6 Mins read

CRM’s popularity as a viable business function is growing rapidly. In a highly competitive market, CRM helps companies stay relevant and find ways to stay ahead of the competition. From humble beginnings, CRM has come a long way- both as a business function and the technological advancements in th...

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7 Best Free and Open Source CRM Software Solutions For SMB

CRM Software

7 Best Free and Open Source CRM Software Solutions For SMB

author_imageKalpana Arya 6 Mins read

Many businesses go through a rough patch because of the lack of any organized process for keeping meaningful relationship with customers. You need to take an immediate step if your CRM efforts are also falling through the cracks. Give a kick start to your sales and customer service initiatives by ad...

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Simple Answer To

CRM Software

Simple Answer To "How can Lead Nurturing be Fun?"

author_imageRaghav 6 Mins read

Simple Answer: A CRM. But How?   Forming relationships and maintaining them with customers is one of the most important aspects of a business. The relationships you cultivate with your client-base will determine the level of success for your company. The Best CRM software aim to improve the cus...

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CRM Software

Why Your CRM Strategy is Likely to Fail? It's Still Not Too Late to Adopt These Tips

author_imageKalpana Arya 6 Mins read

As the year is approaching its end, you must be eyeing your favourite clients to give a major boost to your revenue, just the way they did it the last year and the year before that. What if the biggest slice of your revenue pie walks away from you this time? You may think that it’s unlikely, but a...

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CRM Software FAQs

A. Yes, the customer module of CRM can be used to effectively maintain your brand image across different platforms. You can use CRM to respond to reviews and collect feedback. Certain CRM solutions can also analyse reviews to give you an overall understanding of what your customers like and dislike.

A. CRM software isn’t about task or office management, it’s about improving your company’s relationship with customers. Hence, irrespective of the number of employees, you can still gain a lot with CRM software.

A. Yes, CRM can be integrated with accounting software, to ensure financial accountability. CRM users can access customer financial information, from payment status, current balance, purchase history, and more, all without ever having to leave the application.

A. The right CRM software gives you access to contact databases that can be filtered to find ideal prospects and decision-makers within a company, provide relevant data on those contacts, and deliver insights into what customers are talking about. You can use this data to improve your campaigns and consequently, score more leads.

A. On purchasing CRM software, you and your employees will be trained and guided by professionals on how to use the solution. Most CRM solutions come with readable user guides, which you can refer to as well. So, no you don’t have to dedicate a lot of resource into training your employees.

A. Customer relationship management software puts account and contact information in a centralized place, accelerating and streamlining the sales process. This data constitutes everything from cold call stats, call logs, call notes, insights, and quotes, relevant to a customer’s needs. Anyone with access to the record can speak to the customer with confidence, making it easy for you to move leads through your sales team quickly and easily.

A. Yes, when you have customers, you can benefit from CRM. Even if your customer base is small now, no one can keep a track of every interaction and have all that information memorized and organized. Customer relationship management is a powerful business tool that streamlines processes, gives valuable business insights, and virtually connects employees at your company so they can collaborate in real-time as a team. That’s something businesses of any size can use.

A. A good CRM understands that every business has different processes and modus operandi. The best CRM software can, therefore, be customized as per individual need. For example, if you’re only looking for marketing automation with relationship management, you can purchase a CRM with just that feature

A. Some software companies allow downloading a free full trial version of CRM software for small business in a limited time period.  

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